Your Business's secret ingredient.

I'm Caitlan, a marketing executive and freelance extra pair of hands for busy agencies. Social, content, brand, email, CRM and SEO, planted with care and grown with intent.

Book a free discovery call Peek at my work

Services

What I can grow for you

All services →

Social mediaPlans, posts and a community that sticks around.Content & copyWords that sound human and sell gently.Brand strategyRoots first: who you are and who it's for.Email marketingNewsletters that feel like a letter from a friend.SEOContent that keeps growing long after it's planted.

My speciality

CRM is where I really shine.

Messy database? Forgotten automations? I'll audit it, tidy it and turn it into the hardest-working channel your client has.

✦ Audits & data clean-ups
✦ Segmentation
✦ Automated journeys
✦ Reporting & dashboards

About me

Happiest in a woolly jumper with a fresh brief.

I bring sunshine to the team and order to the chaos. When I'm not marketing, I'm out in nature or counting down to Halloween.

More about me

From the blog

All case studies →

CRM · FeaturedUntangling a messy CRM for a growing lifestyle brand

EmailA welcome series that feels like a warm hello Social mediaAn autumn social campaign for an independent café

Tools

Already fluent in your stack.

No hand-holding needed. I'm hands-on with the tools agencies use every day, so I can start on day one.

Design
Canva
Social
Meta Business Suite
CRM
HubSpot
CRM
Salesforce
Email
Mailchimp
Email
Klaviyo
Analytics
Google Analytics
SEO
Semrush
Planning
Notion

Let's make this season your clients' best yet.

A free 30-minute chat, a cup of tea and a plan.

Book a free discovery call