- Client
- Wellness studio (via agency)
- What I did
- Positioning, messaging, tone of voice
- Timeline
- 5 weeks
The brief
A new studio had a beautiful space and a great team but no clear way of describing what made them different.
What I did
- Ran discovery workshops with the founders and interviewed early members.
- Wrote positioning and key messages for each audience.
- Created a tone of voice guide with examples for web, social and email.
The results
The studio launched with a clear, confident voice used consistently across every channel. Add launch results here.