Case studies
Notes from the field.
What I did, how I did it and what grew from it.
CRM5 min readUntangling a messy CRM for a growing lifestyle brandYears of duplicate contacts and broken automations, turned into a tidy database that drives sales.Email4 min readA welcome series that feels like a warm helloRewriting a five-email welcome flow so new subscribers actually stick around.Social media3 min readAn autumn social campaign for an independent caféA cosy, seasonal content plan that brought the locals back through the door.Brand strategy6 min readFinding the voice for a new wellness studioPositioning, messaging and a tone of voice guide for a studio ready to launch.SEO4 min readHelping a local florist bloom in searchKeyword research and on-page fixes that put a small business on the map.Content5 min readA content plan for a B2B tech clientTurning expert knowledge into blogs and LinkedIn posts people want to read.
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