- Client
- Independent homeware brand
- What I did
- Email strategy, copywriting
- Timeline
- 4 weeks
The brief
New subscribers were signing up and then going quiet. The welcome emails were generic and didn't sound like the brand at all.
What I did
- Mapped what a new subscriber needs to know in their first two weeks.
- Wrote five new emails in the brand's voice, each with one clear job.
- Set up A/B tests on subject lines and send times.
The results
The new series is warmer, more on-brand and gives every subscriber a clear next step. Add your real open and click rates here.