- Client
- B2B software company (via agency)
- What I did
- Content strategy, copywriting
- Timeline
- Ongoing
The brief
The client had lots of expertise but no time to write, and their blog had gone quiet for months.
What I did
- Interviewed their team to pull out stories and opinions.
- Built a quarterly content calendar across blog and LinkedIn.
- Wrote and edited every piece in a clear, human voice.
The results
A steady stream of useful content and a blog that finally reflects the team's expertise. Add engagement results here.